POW release new single album FLAVOR with the music video for Flavor
On July 28th at 6 PM Korean Local Time, POW has released their new single album FLAVOR with the music video for the title track Flavor.
The album, with leader YORCH leading all production, FLAVOR vividly reflects the team’s identity. The album has the concept of POW Beauty Factor
Flavor was composed and written by member YORCH (Boyfriend by POW), UDAY (Become by Hebi), and members of production company Psycho Tension Shin Yong-Soo (Vitamin Me by Fromis_9) & Mollo (Daisy by XIUMIN).
As well as YOUNG NAVI (My Feelings by YOUNG NAVI), singer-songwriter JUNE (Not Today by BTS), South Korean SEUNGHOO (Gala by XG), and producer Stally (KITCH by IVE).
The single album also includes b-side Still Choosing You, composed and written by members YORCH and HYUNBIN, as well as Stally and BYDOR ARCHIVE (Beat the odds by &TEAM)
FLAVOR is their first new album in about six months, and the first summer-themed album, Flavor is work that captures POW’s refreshing sensibility and a deeper musical colour.
Each member’s individuality is unified into a single colour, and the refreshing energy is harmoniously captured to establish POW’s signature. The members’ different charms are expressed as one Flavor completing the team’s unique musical world.
Speaking about the album, POW stated, “We are really excited and looking forward to our first summer comeback since our debut.”
POW continued, FLAVOR is an album that best captures our refreshing energy. We hope that the moment people listen to it will make them feel good, and that our music will be deeply
remembered as the song that comes to mind when thinking of this summer.”
Holding their new 2026 POWER CONCERT TOUR: COLOR ON in the second half of this year POW will meet with fans from all over the world. Starting with Seoul, the unveiled tour schedule included major European cities such as Budapest, Hungary; Warsaw, Poland; Berlin and Cologne, Amsterdam, the Netherlands, and Milan, Italy.
Recently, POW have attracted local fans by heating up all over China. Starting with Hangzhou and Nanjing, they held fan signings and fan events in major Chinese cities such as Guangzhou, Shenzhen, Changsha, and Chongqing, and communicated closely with local fans.
