On March 3, BoA posted on social media, tagging BApal Entertainment’s official account, to announce that she had launched her own one-person agency. BOA ended her 25-year partnership with SM Entertainment at the end of last year.

The name BApal combines “BoA” and “pal,” symbolising a company created together by BoA and her friends—that is, BoA and her fans. It reflects the goal of building a structure that allows artists and fans to connect more closely.

BApal said, “We respect BoA’s deep musical vision, and we plan to create an environment where she can pursue her goals in a flexible and natural way.”

The company added, “The precious memories and valuable experiences she has gained over a long career are the most important assets that shaped the strong artist BoA is today. Based on these experiences, she aims to further strengthen her musical foundation.”